Digital marketing and the promotion of local tourism

Abstract

Currently, in a globalized and highly competitive environment, organizations must be involved in the digital era and information technologies, which are constantly evolving, since people, customers, companies, institutions, suppliers, buyers, competitors, among others, use them more and more frequently and in many different ways. In this sense, digital marketing is born as a tool, which is used not only as a commercial strategy to sell, but to generate processes among consumers, such as the possibility of interacting through technological devices and social networks. In this field, the promotion of local tourism emerges as a goal, with the purpose of generating important commercial processes, as a result of outstanding global events that, undoubtedly, are forging new and foreseeing events from the field of local tourism.