Prospects of Electronic Commerce at the Service of the Consumer in Modern Administration

Abstract

The article explores the rise of e-commerce and how it prompts the modern management community to inquire into the impact within generations of the digital age and its purchasing style, but without forgetting that some economic blocs more than others earn a not inconsiderable gross annual income through digital platforms and Marketplace, after the construction of web or apps with more user-friendly software and that generate security and confidence towards potential consumers. In this sense, online marketing specialists predict a rise in mobile marketing that will end up driving favorable forecasts until 2023. On the other hand, the States, the World Trade Organization and various multinational entities continue to work on the appropriate jurisprudence to receive some profit through the collection of value-added tax to e-commerce so that it pays its GDP. Meanwhile, all the above happens, two modalities of electronic commerce (social and mobile) are blurred, but both are the promoters of the purchase and sale of goods and services through mobile devices. Finally, this paper addresses the figure Business-to-employee (B2E) because it´s a little treated element, but with a great boom within the community of consumers or online customers seeking to earn extra income. However, the World Trade Organization is debating how deep is the online gap between regular internet users and those not so deep that could lead to a new type of poverty: the digital.