Management Communication as a Factor of Change in organizations

Abstract

In this article, a review on managerial communication was carried out as a factor of change in organizations, with the purpose of proposing some motivational strategies that help stimulate the work of workers, increase their productivity and strengthen the corporate image, the which is currently affected by the constant rotation and loss of human talent, this being the necessary change to help the organizational structure, based on communication as an axis of action. The study is framed in the foundations of the Communication Theories proposed by Pasquale (2011), Chiavenato (2005), in the same way, the institutional values; the sense of belonging or want according to Blanchard (1999), the tendencies of leadership, its characteristics and application in the information age based on culture and organizational climate. The exploration corresponds to the area of ??business sciences, since its main focus revolves around the management processes, it concerns a documentary research because it focused on the revision of documents such as articles published in indexed journals, documents academics, electronic books, among others. Finally, it´s concluded about pertinent aspects to strategies to be used by managers in order to improve the communication process in the organization, a premise that is expected to influence the productive process in advances that make possible modifications of an avant-garde organization.