Augmented Reality as a Marketing Strategy for the Benefit of Ecotourism and Heritage of the city of Lima

Authors

  • Ana María Barrutia Barreto

DOI:

https://doi.org/10.58720/bis.v1i1.6

Keywords:

citymarketing, augmented reality, tourism

Abstract

Computer media offer the opportunity to connect societies in real time, when a strategic approach is assumed as the basis for articulating with other elements, thus promoting success in product promotion. This project focuses on using the strategies of citymarketing and augmented reality and orienting them to the service of marketing so that together they work towards the development of tourism in the city of Lima. This panorama allows, through the development of virtual reality software, a change in awareness, skills and the development of tourist knowledge of Lima citizens, in principle, and depending on the production of the software, you can reach anywhere in the world, if the product is designed in several languages.

Downloads

Download data is not yet available.

Downloads

Published

2019-10-30

How to Cite

Barrutia Barreto, A. M. (2019). Augmented Reality as a Marketing Strategy for the Benefit of Ecotourism and Heritage of the city of Lima. Business Innova Sciences, 1(1), 61-69. https://doi.org/10.58720/bis.v1i1.6

Issue

Vol. 1 No. 1 (2019): Vol. 1 No. 1 (2020): Business Science: An approach to dynamic research

Section

Articles

License

The authors exclusively transfer the right to publish their article to our journal, which may formally edit or modify the approved text to comply with its own editorial norms and universal grammatical standards, before publication; Likewise, our journal may translate approved manuscripts into as many languages as it deems necessary and disseminate them in several countries, always giving public recognition to the author or authors of the research.